Packaging Design Process:
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Discovery
It all starts with the brief. Then, let's have a call! If it's a great fit, you will submit the deposit, sign the contract, and we'll be all set to bring your packaging design to life!
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Analyzing
I start by getting to know your business, analyzing the market and competitors. I'll define the concept, starting with the meanings. Then, the visuals will follow, creating a design that represents your brand.
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Design
I create 2-3 concepts that best solve the task and present them personally on a call. You will see how the product will look like in real life and also how it will looks on the shelf next to competitors.
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Refine
We refine the chosen design, detailing it further. For a range of products, I adjust the design across the line. Additionally, for multiple SKUs, I create the design of all products
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Print
The design is chosen, nearing the finish line! This crucial stage needs full focus. I'll prepare the print files and select the ideal Pantone colors. If needed, I'll work with printers to manage production and ensure accurate color proofs.
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Guide
If agreed upon, I'll compile a brand and packaging guide. This will serve as a roadmap for anyone collaborating with your brand. It details the brand concept, signature fonts, color scheme, and principles for evolving packaging design across your product line.
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Marketplace
Once we're set, I can create appealing visuals for social networks and marketplaces. I'll make sure they catch the eye and get people excited about your product.